Chris Jones Weblog

February 25, 2008

Logo Trends

Filed under: Uncategorized — mnswede1952 @ 10:58 pm
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I try to stay on top of marketing trends, and with that in mind I offer this post. Logo trends

My own logo re-design is about to be unveiled so I of course had to check and see if it fit into one of the trends. Loosely I would say my new logo fits in ‘overlap’. Which is of course better than the old trend (1985 (3) color ‘cool’)…

Does yours fit into one of the trends?

Post Oscar 2008

Filed under: Uncategorized — mnswede1952 @ 10:15 pm
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I should learn. Go with the head and not with the heart. My emotional pick for Diving Bell and the Butterfly did NOT succeed. And my wild-ass-guesses did not succeed. The rest did 🙂 16/24. Till next year…

February 24, 2008

Oscar picks 2008

Filed under: Uncategorized — mnswede1952 @ 5:31 pm
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I’ll admit, I’ve seen fewer movies than in past years (me too busy, Oscars too early), but nevertheless, I’ve made some choices.

Actor – Daniel Day-Lewis

Supporting Actor – Javier Bardem (he joins the ranks of famous all-time villains)

Actress – Marion Cotillard (if enough voters saw this, she will win. She inhabits the character like Philip Seymour Hoffman did Capote)

Supporting Actress – Cate Blanchett (always excellent; consolation prize for passing on her performance in Elizabeth)

Animated Feature – Ratatouille

Art Direction – There Will Be Blood (Atonement was my second choice but I had to decide)

Costume Design – Atonement

Directing – The Diving Bell and the Butterfly (this is my emotional pick. this movie was too wonderful not to win something, and I’m going with this although No country For Old Men will probably win)

Documentary Feature – No End in Sight (powerful and well told)

Documentary Short – Salim Baba (wag on this one)

Film Editing – The Bourne Ultimatum

Foreign Language – The Counterfeiters

Make-up – La Vie En Rose (incredibly realistic aging)

Original Score – Atonement (loved those tapping keys!)

Original Song – Happy Working Song (too bad Enchanted split its vote 3 ways. It’ll probably be “Falling Slowly” but I had a wide grin on my face the entire time this song was playing. Way too much fun.)

Best Picture – No Country For Old Men

Short Film – Madame Tutli-Putli (another wag)

Short Film – Il supplente (wag #3)

Sound Editing – The Bourne Ultimatum

Sound Mixing – Transformers

Visual Effects – Transformers

Adapted Screenplay – The Diving Bell and the Butterfly (amazing storytelling within HUGE constraints)

Original Screenplay – Juno (well deserved)

February 22, 2008

Friends of Chris

Filed under: Uncategorized — mnswede1952 @ 3:15 am

If you’d like to play – you can click on the ez-pay button on the right hand column and submit $10 via paypal.

Or you can just play to see the strength of your predictive powers. It’s up to you!

Either way, you should begin by faxing your ballot to 914-470-4162.

February 15, 2008

Corporate buzz speak

Filed under: Uncategorized — mnswede1952 @ 5:10 pm
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We should all jointly pledge to never allow the following phrase into our corporate DVDs and videos:

‘At the end of the day…’

It is also a current favorite with politicians. I counted it 8 times within minutes on a Sunday morning news program. But I guess if your CEO is like a politician, then go ahead!

February 10, 2008

5 Myths of Corporate Video / DVD

Filed under: Uncategorized — mnswede1952 @ 10:54 pm
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I hate to see clients waste their money on poorly planned media communication – but it happens more frequently than anyone will admit. The PDF that is attached to this post is intended to be passed around (without changing it thanks) in hopes of educating the massive client base out there.

It has a number of good tips – and a few debunked myths.

Please read it and pass it along.Bring your Brand to Life

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